One podcast, forty clips a month
Tidepool's podcast had great guests and a few hundred listeners. We turned each episode into ten clips people actually see.
Client
Tidepool, design software
Format
Podcast clips
Platforms
Reels, Shorts, LinkedIn
Cadence
40 clips a month (Scale plan plus the Extra 10 videos add-on)
The brief
Tidepool records a weekly podcast, Open File, with designers from well-known product teams. The conversations were good; the audience was small, because an hour-long episode is a hard first click. They were posting one audiogram per episode and hearing nothing back.
The hosts didn't have time to scrub through every episode for good moments, and an audiogram with a waveform doesn't show anyone who's talking. The clips needed faces, names and one idea a viewer could repeat.
What we made
We added two cameras to their recording setup and a remote producer who flags moments during the recording. After each episode we cut ten clips of 30 to 60 seconds: one clear idea each, captioned, with the guest's name and title on screen.
LinkedIn gets every clip, because that's where designers hire and get hired. Shorts and Reels get the six strongest. Each clip links to the full episode.
Guests approve their clips before anything goes out, which they appreciate and which gets more of them to share the clips themselves. Each Friday we send the hosts a one-page note on which clips held people and which topics to book next.
A clip we’d show anyone
"Nobody reads the brief," from episode 31: a design director explains why she now writes briefs as three questions instead of a document. It's been reshared by more than 400 designers, mostly with "this."
What moved
Six months in, from LinkedIn page analytics. Past results, not a promise.
We were making a good podcast for about 300 people. Now the clips do the work of getting people to the episode.
Maya Chen
Head of brand, Tidepool
Next project ·
Northbrew