Journal

What we’ve learned making about 100 short videos a month. Hooks, shoots, edits and what we report.

Playbook

Jess Alvarez

6 min read

The openings that held people longest across 1,180 videos last year, with an example of each.

Playbook

Jess Alvarez

6 min read

The openings that held people longest across 1,180 videos last year, with an example of each.

Behind the shoot

Owen Park

4 min read

Hour by hour, from load-in to the last take.

Playbook

Priya Nair

5 min read

How we brief creators so the video sounds like them.

Notes

Jess Alvarez

3 min read

The order matters more than you'd think.

Behind the shoot

Owen Park

5 min read

Five things that make a nervous founder sound like themselves.

Notes

Priya Nair

4 min read

Why our monthly report leads with the 3-second hold.

A short email every Friday with one opening that worked and why.