A small studio that films a lot

Eleven people in Los Angeles making about 100 short videos a month for 14 brands. Same crew, every month.

The Playframe studio: a white backdrop, lights and a camera in a sunny brick loft

Our studio on Industrial St, Los Angeles

How we started

Jess ran video for a skincare brand and kept hiring freelancers who made one great video and then disappeared. Owen was the camera operator on a lot of those shoots. In 2021 they started Playframe to do the opposite: the same small crew, every month, for a handful of brands.

We still work that way. Each client has one strategist, one shooter and one editor who know the brand. We take on two new clients a quarter so the work stays good.

The people on your account

You’ll meet all of them on the first call.

Jess Alvarez

Jess Alvarez

Co-founder, creative director

Owen Park

Owen Park

Co-founder, producer

Priya Nair

Priya Nair

Head of strategy

Marcus Bell

Marcus Bell

Lead editor

Hana Ito

Hana Ito

Client lead

How we work

Three rules we haven’t broken since 2021.

Your crew: Priya, Owen and Marcus

The same crew every month

One strategist, one shooter, one editor. Nobody new to brief every shoot.

A client note answered with a new cut four hours later

Notes answered in a day

Two rounds per video, and we reply within one working day.

Finals, raw footage and project files ready to download

You own everything

Finals, raw footage and project files are yours, even if you leave.

Let's plan your first month

A 20-minute call. We'll look at your feed, suggest two formats and send a sample plan the same week.

Trailmix0:17
Softhaus0:21

Let's plan your first month

A 20-minute call. We'll look at your feed, suggest two formats and send a sample plan the same week.

Trailmix0:17
Softhaus0:21

Let's plan your first month

A 20-minute call. We'll look at your feed, suggest two formats and send a sample plan the same week.

Trailmix0:17
Softhaus0:21

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