Short-form video, made four ways
Every plan mixes one or more of these formats. We plan, film, edit and caption all of them in house.
Included in every plan
Whatever the format, every video goes through the same five things.
Scripts and hooks
Three openings written for every video. We film all three and keep the one that holds people.
“Stop scrubbing your face”
61%
“My 3-step night routine”
38%
“Dermatologist reacts”
24%
Cash runway is just
months of rent.
Captions
Word-by-word, checked by a person, in your brand font.
Licensed music
Cleared for business use, so nothing gets muted.
Mon
Tue
Wed
Thu
Fri
Posting
Scheduled at the times your audience is online.
October report
20 posts
Best hook
61% hold
Make more of
Founder Q&A
A one-page report
What held attention and what to make next.
How a month works
The same four steps every month, so you always know what’s coming and when.
Questions brands ask first
Anything else, ask on the call.
Do we have to be on camera?
Only for founder-led videos. UGC, product and podcast clips don’t need anyone from your team on camera.
Who owns the videos?
You do. Every final file is yours to post, boost and reuse, including the raw footage from your shoots.
Can you post for us?
Yes, on the Growth and Scale plans. We schedule and post on TikTok, Instagram, YouTube and LinkedIn.
What if we don’t like an edit?
Every video gets two rounds of notes. Most need one.
Do you guarantee views?
No. Nobody honest can. We guarantee the volume, the quality and a clear report on what’s working.
Do you work outside Los Angeles?
Yes. We travel for two-day shoots, or we brief and ship a kit for product and UGC work.